Let others drool over “narrative progression” and half-baked “innovation”; those traits are fleeting. I savor stimulating games that are so fun they’re worth playing over and over and over again.

We assign numbers to things to help us remember and quickly identify them, but this doesn’t help if no one knows the numbers.

“Effective marketing personnel strive to appeal to the lucrative lowest common denominator — unexpected successes occur because those unaware marketing personnel are themselves the lowest rungs of the ladder.”